Introducing a Product to the Market Essay Example | Topics and Well Written Essays - 750 words

Introducing a Product to the Market - Essay Example In an argument by Kerin (2012) market segmentation is an effective way of introducing a product in the market since the entrepreneur is provided with an accurate way of analyzing the consumer behavior. The author further asserts that the entrepreneur is also able to understand the general behavior of the market and trends that may affect the performance of is product (Kerin, 2012). The argument is supported by Kotler & Keller (2012) who is of the assumption that a thorough market analysis through segmentation enables the ability of the entrepreneur to find the most strategic marketing strategies. For instance, the authors cite that the entrepreneur may understand the best way the market prefers to access marketing information (Kotler & Keller, 2012). The information acquired may be more effective if the entrepreneur realizes a specific target market. From these provision, identifying the target market through market segmentation is an effective overall strategy. Depending on the nature of the product, the most accurate target market would be a population between the ages of 16 to 30. The product is aimed to attract the preference of a market that has the largest conception of mobile phones. Dacko (2008) is of the assumption that the entrepreneur must select a target market based on the impact expected from their product. For instance, the young generation is mostly attracted to technological trends and social innovations. The major characteristics of this target market is their ability to recognize trendy product from a large market. In addition, their market selection is based on uniqueness and time relevance. Kotler & Keller (2012) assert that a young target market has massive preference on luxury goods. The authors further point out that their consumption of luxury goods is not majorly limited by pricing levels (Kotler & Keller, 2012). The target market is also very swift in shifting preference from one product based on a new entrant

Business case and environment Dissertation Example | Topics and Well Written Essays - 5000 words

Business case and environment - Dissertation Example However, the HR related works are still scattered across the various departments in the organization. However, the CEO of the company has other bigger and better plans. (As the next section says the plans referred tot he expansion plans. Please have a look. ) The CEO wanted to expand the company. The expansion is supposed to happen both in case of product line as well distribution, as the top management plans to open two more retail shops in the country; one in Calgary and another one in Toronto. Therefore the organization needs manpower both in case of quality and quantity. So the organization is going through a transformation phase. However, it is to be added that the employees of the company has not yet been informed about the proposed idea of change. In order to achieve the organizational objective the management has hired some new experienced faces. One of them happens to be the HR manger. This section of the study would look to analyze the way the HR manager dealt with th e problems, solved them and effectively implemented the organizational change would be discussed. Data Collection The data collected happens to be secondary in nature. The main reason for such choice is the fact that the secondary data collection method is the best to gather quality and relevant data within a short period of time in a cost effective fashion. Also it is to be added that the secondary collected is primarily qualitative in nature. One of the main challenges faced by the HR manager was the integration of the HR department. As mentioned earlier the HR department had two staffs only looking after recruitment and operations. Also the HR works were scattered over the other departments. Therefore the HR manager realized that it is important have all the HR activities under one umbrella. Hence the HR manager decided to recruit some HR executives so that the HR functions can be integrated. Each of the HR executives was given responsibility to look after the HR issues related t o issues of each department. Each of the executives will act as a touch point to the departmental heads. Each of the executives would be reporting to the HR manger. In this way the manger would be able to be in touch with the different departmental heads and also the HR department would become integrated in nature. The next area of focus for the HR manger was the employee morale and productivity. After analyzing the past employee records the manger found out that the average age of employees in the organization is six to eight months. This needs to be changed if the organization plans to achieve growth. Therefore the manager asked the HR executives to carry out an organizational research to find out the key pressure points. Based on the findings of the survey the manager found out that there is a lot of uncertainty regarding the reporting relationships and job security in the organization. Also many of the employees were not properly sure about the job description. Add to that the m anger also found out that since the HR organizational did not have a fully operational HR department activities such as the performance appraisal, salary increments were quite fragmented in nature. Therefore the manger decided to create Key result areas (KRA) and job descriptions for each of the designations. This would most certainly help the employees understand the roles in the organization. The employees can understand what is expected of them

Bangalore (Bengaluru)

Bangalore (Bengaluru) Bangalore (Bengaluru) Flight to Bangalore (Bengaluru) Bangalore (Bengaluru) is famous as the garden city of India with a total population of 7 million. It has created a special place on Indian map with a brand new airport and over 400 daily flights connecting it nationally and internationally. With the new international airport coming up in Bangalore, more and more flights are landing and taking off from Bengaluru. Also with the low flight prices and cheap flight tickets available in India, it makes sense to travel by air more often. Deals22.com assures you the best and the cheapest tickets for all Bangalore flights. Our booking engine helps you search, compare and book tickets across the top travel sites. Jet Airways, Kingfisher, Indian Airlines, Air India, Spicejet, Air Deccan, Indigo, Paramount and GO Air operate daily flights on the Delhi Bangalore, Mumbai Bangalore, Kolkata Bangalore and Hyderabad Bangalore routes and you can easily book your flight through deals22.com Bangalore (Bengaluru) is known as the IT capital of India and Bangalore is also one of the fastest growing cities in the world. Bangalore (Bengaluru) airport is located outside the city near Devanahalli but is still well connected to the city. Several airlines and flight operators offer discounted tickets and special fares for Bangalore flights (Bengaluru Flights). The drive from Bangalore City Center to the Benagalure airport takes about 45 minutes. But the traffic scenario in Bengaluru (Bangalore) can actually increase the commute time to more than 2 hours. It is advised that you start about 4 hours before the flight time. About Bangalore Bangalore (Bengaluru) is the 3rd largest Indian city after Delhi and Mumbai (Bombay). It hosts more than 3000 IT companies and this explains the expansion in regular flights and easy availability of flight tickets. Bangalore has emerged as the software capital of India and the infrastructure has improved considerably including the airport and flights. Attractions Places of Interest : Mahatma Gandhi (MG) Road, Lal Bagh Botanical Garden, Tipu Sultan Palace, Bannerghatta National Park Entertainment Shopping : Bombay Store, Majestic Area, Hong Kong Market, Burma Bazaar Temples : Nandi Temple, Belur Temple, St. Marks Cathedral, When to go Bangalore (Bengaluru) boasts of pleasant weather all through the year but it is best to be visited during light winters. You can enjoy the pleasantness of weather, the gardens of the city and the very interesting night life of the city. We at deals22, will make sure that you get the best deals in terms of your travel. Choose from Jet Airways, Kingfisher, Indian Airlines, Air India, Spicejet, Air Deccan, Indigo, Paramount and GO Air to book your tickets. Flights to Bangalore (Bengaluru) are available daily from most of the Indian airports and it makes it very convenient to visit this cyber city. With the sharp rise in the special offers on flight tickets and cheap flight ticket airlines, air travel has become more prevalent. So just grab the best fares on cheap ticket flights and begin your journey to Bangalore (Bengaluru).

It Is Contagious :: essays papers

It Is Contagious "Traces of the Stealth_c Virus have been found in memory. Reboot to a clean system disk before continuing with this installation." This was the message staring back at me from one of the computer monitors at my office. Questions raced through my mind. "Stealth_c?" "What's a system disk?" "How am I supposed to install anti-virus software if the computer system already has a virus?" As a discouraging feeling of helplessness came over me, I thought of all the people who had loaded something from disk on this box or who had used this box to access the Internet. Because there was no virus protection in the first place, it was going to be very difficult to determine how many floppy disks and hard drives had been infected. I wished I had learned about computer viruses a long time ago. What is a computer virus, anyway? Is it a computer with a cold? A computer "virus" is called a virus because of three distinct similarities to a biological virus. They are: ? They must have the ability to make copies of, or replicate, itself. ? They must have a need for a "host," or functional program to which it can attach. ? The virus must do some kind of harm to the computer system or at least cause some kind of unexpected or unwanted behavior. Sometimes computer viruses just eat up memory or display annoying messages, but the more dangerous ones can destroy data, give false information, or completely freeze up a computer. The Stealth_c virus is a boot sector virus, meaning that it resides in the boot sectors of a computer disk and loads into memory with the normal boot-up programs. The "stealth" in the name comes from the capability of this virus to possibly hide from anti-virus software. Virtually any media that can carry computer data can carry a virus. Computer viruses are usually spread by data diskettes, but can be downloaded from the Internet, private bulletin boards, or over a local area network. This makes it extremely easy for a virus to spread once it has infected a system. The aforementioned Stealth_c virus was transported by the least likely avenue; it was packaged with commercial software. This is an extremely rare occurrence, as most software companies go to great lengths to provide "clean" software. There is a huge commercial interest in keeping computers virus-free. Companies stand to lose literally thousands of dollars if they lose computer data to a virus. An immense amount of time can be lost from more productive endeavors if someone has to check or clean each computer

Directors Use of Techniques in “Chocolat”

Individuality versus conformity is a fine line that people in society walk along. This has been shown in Chocolat, released in 2000 and directed by Lasse Hallstrom. Where Vianne and her chocolate shop represent individuality and the Comte represents conformity. Hallstrom uses various film and dramatic techniques to convey this idea to the audience. In Chocolat, the Comte has a big influence on how the townspeople feel and what they feel they should be doing. This means that the Comte is the pinnacle of control in the town and he feels that everyone should conform to the long standing traditions.The Comtes’ control over the town is quite strong as shown in the opening scene, where all of the townspeople are shown to be conforming to each other. In this scene the costumes of the townspeople are all dark colours and similar as including the Comte. This shows that the townspeople are conforming all the time, even in what they are wearing. There is a voice over narration in the fir st part of the opening scene and this line; â€Å"If you lived in this town you knew what was expected of you†, shows how controlling the Comte is and that the townspeople did not want to break conformity.There is a camera shot in this scene that is from Anouks point of view looking up at the Comte. This shows his powerful figure and his control over the townspeople. These techniques show that Comte is a very controlling figure and he likes to impose his feelings and thoughts on to the townspeople. Viannes presence in the town has the opposite effect to that of the Comte. Vianne is a very individual person and this starts to rub off on to the townspeople.She has her own way of doing things, for example not attending church, which is against the values that the Comte has instilled in the townspeople. Viannes individuality is shown in scene four where she is setting up her shop. There are close up shots of the traditional sculptures that Vianne is placing in her shop. These con trast greatly against the statue shown in the town square and show how different Vianne is to the rest of the town. Vianne is always wearing a piece of clothing that is red whichstands out from the clothing of the townspeople. When she takes in Josephine, she also starts to wearing bright colours. These costumes show Viannes effect on the townspeople and her individuality. In this scene, the images of townspeople peering round at her shop or looking through the cracks in the newspaper into the shop show their curiosity towards Vianne and the idea of individuality that she presents to them. Viannes influences the town through her presence in their lives and her knowledge of individuality that she displays towards them.The Comtes control is fighting against the effect of Vianne just the same as conformity is against individuality. Both characters want the townspeople to see the world their way. This is shown in scene six where Vianne opens her shop for the first time. In this scene th e Comtes house is shown and it has very dark lighting and they style of it is very old fashioned. This shows that the Comte is trying to set an example of what he feels the town should be like and that it should conform to his ideals.The Comtes control over the town is shown in the reactions of the townspeople when they discover that Vianne is running a chocolate shop. Their reactions include â€Å"This certainly is different†, which reveals information that the town has no other shops like this one and that it is new and individual. The music that plays while the townspeople are looking at or entering the shop is bright and tempting. This is a presentation of what is happening and of what is to come from the influence of Viannes individuality on the townspeople.The Comte and Vianne have opposite effects on the townspeople, trying to make them conform or affecting their individuality. The line between conformity and individuality is very fine. The Comte and Vianne represent d ifferent extremes of this line. Their influence on the townspeople is very strong and affects all of the townspeople differently. The Comte wants the townspeople to conform as one and he uses his authority to try and achieve this, but Viannes presence and her individuality drives a change in the thoughts of the townspeople and eventually the Comte.

Economy and its types

Economy: –It is the sum sum of the ingestion, distribution, production in a state, which measures that how an economic system is.There are three economic systems.1. Plan ECONOMY OR COMMAND ECONOMY: –An economic system where production and the ingestion is decided by the cardinal authorities.It is an economic system where devlopment capacity is less and where investing is limited.In this economic system everybody have a occupation, but they get limited rewards, here people are normally deprived of nomadic phones and latest technology.They live a really simple and humdrum life, consumers do non hold disposable income so that they can put on some sort of luxury.2. MARKET ECONOMY OR FREE ENTERPRISE: –A economic system which is free, though the authorities is in power but everybody is given right to bask his/her rights in a more free manner.Here, concerns play a cardinal function, concerns are motivated by net incomes to do merchandises that clients will buy.This econ omic system provides a competitory forepart for every concerns to work efficiently.Here if the economic system is pure it could even take to inequality in society, this sort of pure market economic system is holding several drawbacks.3. Assorted Economy: –This type of an economic system is the mixture of planned and market economy.Private sectors operate in order to gain and public sectors operate for non net income reasons.Almost every state today patterns this economic system. Markets chief purpose is to do out the maximal net income with less investment.Technological inventions boost up the market economic system and do it make to its heights.It could boost up the economic system with higher returns.Discussing on the superficial degree of an economic system, an economic system trades with per capita income, mean income, gross domestic merchandise, etc.All these major sectors of an economic system face alterations in regard to a state if there is any new technological innovation.Take the illustration of computing machines when it was launched it hike up the economic system and doubled it up undoubtedly.It reduced the cost of production, gave an easiness to everything, made adult male to take a epicurean and comfy life, it remarkebly reduced the labour.today adult male is nowhere without computers.Technology is something that reduced costs and improves pick for consumer.Technology is so polar to the growing of a concern in bettering the competition and bett ering public presentation which consequences in hiking up profitability.Any new engineering have a immense and long impacts on economies.Take the illustration of nomadic phones, when it entered the economic system it hiked up the businesses.Its profitableness was the major factor which was its ground to be a blessing for the people.It changed the manner the houses communicated, the old traditional slow manner of communication was replaced by high velocity communicating which was every bit reliable.Promotion of goods and services through this technological invention have made work easy.So, engineering is a advanced gift which mankind pursue and will be prosecuting. In the present scenario communicating plays a cardinal function in hiking up the businesses.Today mobile phones are non for chew the fating with friends, household they have reached far in its deductions all over the Earth. The nomadic phones have made things simpler and easy traveling, its use is huge, today one can make concerns from one state to another on phones, which have remarkebly reduced conveyance cost and assorted other factors which earlier was a needed thing with a business.Today nomadic phones have created a roar with kenyas gross domestic product and it is increased remarkebly.They have craeted employment, it fulfilled the basic necessities of one ‘s life.Be it india, us or uk, everybody have an economic growing as a state. From butcher to elite man of affairs everyone have it, without which they cant unrecorded, it have become a necessity.With nomadic phones, land lines concerns have reduced exceptionally, people stop utilizing them, many land lines connexion were disconnected, landlines concerns failed.Everyone require something compact, portable and cheaper to run into their demands in a better way.According to 2006 study, subscription to repair telephone lines continued there diminution, down 1.5 % to 33.6 million in 2006.The increasing popularity of nomadic phones and the ruin of landline phones, shows that nomadic phones evidently have an upper manus to land lines, when it comes to holding lower hazards in the market and gaining immense net incomes. ( taking vodafone as a instance ) . This shows that how marke alterations with new technological inventions and how it effects the economic system and what impact does it hold on old engineering.

Using the ArrayList in Java

Using the ArrayList in Java Standard arrays in Java are fixed in the number of elements they can have. If you want to increase of decrease the elements in an array then you have to make a new array with the correct number of elements from the contents of the original array. An alternative is to use the ArrayList class. The ArrayList class provides the means to make dynamic arrays (i.e., their length can increase and decrease). Import Statement import java.util.ArrayList; Create an ArrayList An ArrayList can be created using the simple constructor: ArrayList dynamicArray new ArrayList(); This will create an ArrayList with an initial capacity for ten elements. If a larger (or smaller) ArrayList is required the initial capacity can be passed to the constructor. To make space for twenty elements: ArrayList dynamicArray new ArrayList(20); Populating the ArrayList Use the add method to append a value to the ArrayList: dynamicArray.add(10); dynamicArray.add(12); dynamicArray.add(20); Note: The ArrayList only stores objects so although the above lines appear to add int values to ArrayList the are automatically changed to Integer objects as they are appended to the ArrayList. A standard array can be used to populate an ArrayList by converted it to a List collection using the Arrays.asList method and adding it to the ArrayList using the addAll method: String[] names {Bob, George, Henry, Declan, Peter, Steven}; ArrayList dynamicStringArray new ArrayList(20); dynamicStringArray.addAll(Arrays.asList(names)); One thing to note about ArrayList is the elements dont have to be of the same object type. Even though the dynamicStringArray has been populated by String objects, it still can accept number values: dynamicStringArray.add(456); To minimize the chance of errors its best to specify the type of objects you want the ArrayList to contain. This can be done at the creation stage by using generics: ArrayList dynamicStringArray new ArrayList(20); Now the if we try to add an object that isnt a String a compile-time error will be produced. Displaying the Items in an ArrayList To display the items in an ArrayList the toString method can be used: System.out.println(Contents of the dynamicStringArray: dynamicStringArray.toString()); which results in: Contents of the dynamicStringArray: [Bob, George, Henry, Declan, Peter, Steven] Inserting an Item into the ArrayList An object can be inserted anywhere into the ArrayList index of elements by using the add method and passing the position for the insertion. To add the String Max to the dynamicStringArray at position 3: dynamicStringArray.add(3, Max); which results in (dont forget the index of an ArrayList starts at 0): [Bob, George, Henry, Max, Declan, Peter, Steven] Removing an Item from an ArrayList The remove method can be used to remove elements from the ArrayList. This can be done in two ways. The first is to supply the index position of the element to be removed: dynamicStringArray.remove(2); the String Henry in postion 2 has been removed: [Bob, George, Max, Declan, Peter, Steven] The second is to supply the object to be removed. This will remove the first instance of the object. To remove Max from the dynamicStringArray: dynamicStringArray.remove(Max); The String Max is no longer in the ArrayList: [Bob, George, Declan, Peter, Steven] Replacing an Item in an ArrayList Rather than removing an element and inserting a new one in its place the set method can be used to replace an element in one go. Just pass the index of the element to be replaced and the object to replace it with. To replace Peter with Paul: dynamicStringArray.set(3,Paul); which results in: [Bob, George, Declan, Paul, Steven] Other Useful Methods There are a number of useful methods to help navigate the contents of an arraylist: The number of elements contained within an ArrayList can be found using the size method: System.out.println(There are now dynamicStringArray.size() elements in the ArrayList);After all our manipulations of dynamicStringArray were down to 5 elements:There are now 5 elements in the ArrayList Use the indexOf method to find the index position of a particular element: System.out.println(The index position of George is : dynamicStringArray.indexOf(George));The String George is in index position 1:The index position of George is : 1 To clear all the elements from an ArrayList the clear method is used: dynamicStringArray.clear(); Sometimes it can be useful to see if the ArrayList has any elements at all. Use the isEmpty method: System.out.println(Is the dynamicStringArray empty? dynamicStringArray.isEmpty());which after clear method call above is now true:Is the dynamicStringArray empty? true

An Investigation into the effect of Temperature on the release of Betalain from Beetroot Tissue Essays

An Investigation into the effect of  Temperature on the release of  Betalain from Beetroot Tissue Essays An Investigation into the effect of  Temperature on the release of  Betalain from Beetroot Tissue Essay An Investigation into the effect of  Temperature on the release of  Betalain from Beetroot Tissue Essay The aim of this investigation is to see what if any affect temperature has on the release of Betalain from beetroot tissue. To carry out this investigation I am going to need the following equipment and materials. Apparatus Electric water bath This will be needed to keep the water temperature consistent throughout the experiment at the various required temperatures. Thermometer This will be used to check that the water bath is heating accurately at the required temperatures throughout the investigation. Colorimeter This is what will measure the affect that the heat has on the membrane by measuring how much light passes through the solution. These are the apparatus that will be used to heat and record the data but in order to use these other apparatus must be used too; Test tubes Syringe (to accurately measure the fluid amounts) Cork borer (to shape the beetroot equally) Curettes Measuring cylinder Scalpel Materials Beetroot Distilled Water Method Cut out three pieces of beetroot about 2cms long using a cork borer. Place the cylinders of beetroot on a tile or board and using the scapulae cut into discs 5mm thick. Label 3 test tubes, A B C for each of the temperatures to be tested. The temperatures required are 20, 30, 40, 50, 60, 70 and 80à ¯Ã‚ ¿Ã‚ ½c Put 10cmà ¯Ã‚ ¿Ã‚ ½ of distilled water in each test tube Place the three test tubes for the required temperature in the water bath and heat to the required temp if needed Check the required temp has been reached using the thermometer to measure both the water bath and the test tubes temps Place the three pieces of beetroot in the three test tubes and leave for two minuets After the time is over remove the test tubes from the water bath and using the syringe which should be clean, extract 5cl from each solution to fill up a curette for each which should also be labelled, check no pieces of beetroot are in the curette Set the Colorimeter to 0 % transmission with water Make quantitative measurements using the colorimeter and record for each Repeat method for each of the temperatures Variables INPUT Temperatures, 20, 30, 40, 50, 60, 70 80 CONTROL Beetroot size/shape, beetroot type (use same beetroot), pH amount of the water, temperature consistency, time in waterbath OUTPUT Rate of diffusion measured using colorimeter to measure concentration of dye (Betalain) in solution Explanation My input variable will be the temperature. This will be held at constant temperatures by the water bath and the temperatures changed consistently. The water temperature needs to be held consistently while the diffusing is taking place so that the rate isnt affected and it is a fair test. My control variables will be controlled in the following ways. The size/shape of the beetroot will be controlled by the cork borer and by measuring its length. This has to be done and it is important that it is done accurately because the volume to surface area needs to be the same. This is needed so the rate of diffusion is the same for each piece of beetroot before the temperature is changed. Beetroot type will be the same because I intend to use the same Beetroot unless I run out! The Beetroot will be left covered while not being used and the only pieces to be cut from it will be the ones for the temperature, which will be measured next. This will prevent any of the beetroot drying up as if the membranes dry up they will release less Betalain. It will also prevent any individual differences between the beetroots affecting the results. Distilled water will be used so as to keep the pH of the water the same. The pH needs to be consistent because it will affect the rate of diffusion, for instance a high acidic pH would denature the proteins in the membranes and completely compromise the results. The temperatures will be kept constant by the water bath as explained in the input. Output Data will be recorded by the rate of diffusion. This will be the rate at which the Betalain will have diffused from the beetroot to the solution over the given amount of time. This will be measured by the transmission of the water as read by the colorimeter. This will give an accurate reading of how great the concentration of the dye in the water will be. This can be used to work out the rate of diffusion by dividing the transmission % of the solution by the time given for the diffusion to take place. % / Time = Rate of Diffusion This is assuming the pigment release is constant Equipment Details Colorimeter, device used to compare or measure colours and their intensities. A simple colorimeter uses an optical system to place an unknown colour, such as of a chemical sample, next to a well-established colour. In more advanced devices this comparison field can be adjusted in various quantifiable ways. In some, photoelectric cells may be used to measure the transmitted light. Colorimeters are used in chemical research and in various industries, such as the manufacture of dye and paint. The Colorimeter is the best way to measure the diffusion rate with the equipment, which we have available to us. There are not many other alternatives and using eye site to measure colour would be very in accurate. The Colorimeter is very accurate providing it is set first for water having 100% transmission. It is a reliable piece of equipment, which is well suited to this investigation. Electric Water Bath, heats water to a required temperature and then maintains this temperature for as long as required. This is the best piece of equipment to use to get reliable, constant temperatures throughout the investigation. It can heat to exactly the required temperature and hold it whist the beetroot is placed in the test tubes. This would not be possible with a Bunsen Burner. The Thermometer will be used to check the reliability of the water bath. The syringe will be used to get an accurate amount of distilled water in the test tubes and then will be used to distract the solution afterwards without beetroot and placing it in a curette. The cork borer will be used to shape the beetroot consistently as explained in the method and variables. The scapulae will be used to cut the shaped beetroot into the right size and the curettes are what the colorimeter uses to read the transmission of the solution. Method Details I am going to use the following temperature ranges to collect my data; 20, 30, 40, 50, 60, 70 ; 80à ¯Ã‚ ¿Ã‚ ½C. I have decided to use these to give me a valid and reliable set of results to analyse and draw graphs and conclusions from. I intend to start at 20à ¯Ã‚ ¿Ã‚ ½C because this is the normal temperature of Beetroot and will give me a good basis to work from. Not only will this give me readings for the investigation at normal temperatures but with the equipment available to me it is the lowest temperature I am willing to go to. Going lower would mean having to use ice, which I dont intend to use as it would be very hard to keep constant and may impeded the results. I that two minuets should be sufficient for the diffusion to take place as Beetroot releases a large amount of betalain under normal conditions when cut. I feel that once in heated water or even in water at room temperature within two minuets enough betalain should have diffused for relevant data to be collected. I am also worried that if the Beetroot is left to long the rate of diffusion will slow and that the time taken to reach this point will decrease as the temperature increases. This would not help as my formula for working out the rate of diffusion, (transmission / time) is dependent on the pigment release being constant. I feel that allowing only two minuets for the diffusion will avoid this happening. The data collected will be taken from the solutions after the two minuets is up. The syringe, which should be clean so as not to affect the solution, will be used to extract 5cl from the solution. This will then be put into a curette, and its transmission measured by the colorimeter. No bits of Beetroot should be in the solution as this could show up on the readings. The transmissions will be recorded in a results table. These will be recorded as percentages as that is how the colorimeter reads them. They then need to be recorded as their rate of diffusion using the formulae. Each of the three rates for each temperature need then to be added up and given as an average. This is done to avoid anomalous results. if there are any outstanding anomalies then they should be removed before the averages are worked out. After the averages have been recorded graphs can be drawn up and then analysed for correlation or anomalous results. Scientific theories can then be used to explain the results and then conclude the investigation. Changes in Method There were some problems whilst collecting the results which may have an affect on the findings from them. Firstly was with the temperatures of the water baths which we heated the beetroot in; these were less reliable than I had hopped as far as keeping the water at a consistent temperature. They could not hold the water at exactly 35à ¯Ã‚ ¿Ã‚ ½C, 45à ¯Ã‚ ¿Ã‚ ½C, 55à ¯Ã‚ ¿Ã‚ ½ or 65à ¯Ã‚ ¿Ã‚ ½C etc so temperatures were recorded from around the right temperature, and that temperature recorded with them. I would also have liked the water baths to be as consistent as possible but Im not sure they were as once they reached the required temperature they turned off. This may mean that the temperatures varied slightly over the five minuet period the beetroot was left to diffuse, however I still feel that the temperatures recorded are varied enough and close enough to the original aims to still be used to analyse and solve the problem. The Colorimeters readings may also have an affect on the results. This is because they did not always read consistently. This could be because of smudges on either on the curettes or on the lens or perhaps due to the particles moving around in the solution. I feel, however that the data collected has been accurate enough and varied enough to analyse and solve the problem fairly. I also found that two minuets did not prove a sufficient amount of time for the diffusion to take place, and so I extended the time to 10 minuets. This is because I found that I had underestimated the rate of diffusion from the beetroot and that after just 2 minuets not very much dye had diffused at all and comparisons would be small. By leaving the Beetroot longer it allowed more Betalain to diffuse and a wider range of results to work with. Analysis of original Results The original set of results look quite promising. I have used the colorimeter to obtain data for; absorption, transmission and the rate of reaction. The absorption and transmission are readings given by the colorimeter and can be used to work out each other. The formula to use to work out the transmission from the absorption is to take the absorption from 100 to get a percentage for the transmission of the colorimeter reading. And this is the formula I have used in my results table (100-a) which was created using Microsoft Excel. The next figure in the table is the Rate of Diffusion per Minuet, which is the figure I intend to use to analyse my findings with. This is worked out by dividing the absorption by 5, (a/5) the amount of minuets the beetroot was left for (this is presuming the diffusion rate was consistent). This then relates directly back to the problem which asked how temperature affected the rate of diffusion of betalain from beetroot to water over a given amount of time. I have recorded all three of these in the table for each of the temperatures implemented and for all five repetitions I have then added them and divided by five to give an average. I have also included the size of the beetroot in mm (length multiplied by diameter), the weight of the beetroot in grams, the volume of water from the test tube and the time in minuets. These are all control variables but I have included them in the table so all relevant stats are visible and they can be shown as consistent. There are however some anomalous looking results, I have highlighted these results red but have not removed them yet. I will draw up a graph first and analyse the results further before deciding if these results are having to much of an effect on the averages to be included in the findings. Analysis The graph has used the rate of diffusion per minuet results from the results table. The calculation for this is the absorption rate divided by five; the amount of minuets the beetroot was left for. This gives you the amount a figure for the amount of diffusion taking place every minuet presuming the diffusion is consistent. The graph shows a clear positive correlation for greater heat, greater release of Betalain. This would be because the hotter the Betalain gets the more energy its molecules will get and the more motion they will make and the more will diffuse through the membrane of the beetroot and into the water. However there is a large range in the error bars on most of the results and some overlap. I feel this could be because of the results I highlighted in the table I am therefore going to redo the table without these anomalies and see if I can improve the quality of the graph and findings. Edited Results Temp (à ¯Ã‚ ¿Ã‚ ½C) Figure Repeat 1 Repeat 2 Repeat 3 Repeat 4 Repeat 5 Average 25 Rate %minà ¯Ã‚ ¿Ã‚ ½Ãƒ ¯Ã‚ ¿Ã‚ ½ 3.2 2.2 3.8 3.2 3.2 3.12 35 Rate %minà ¯Ã‚ ¿Ã‚ ½Ãƒ ¯Ã‚ ¿Ã‚ ½ 4.2 4.4 4 4.6 4.4 4.32 45 Rate %minà ¯Ã‚ ¿Ã‚ ½Ãƒ ¯Ã‚ ¿Ã‚ ½ 4.6 5.2 5 6.4 6 5.44 55 Rate %minà ¯Ã‚ ¿Ã‚ ½Ãƒ ¯Ã‚ ¿Ã‚ ½ 10.8 13 11.2 10 12.4 11.48 65 Rate %minà ¯Ã‚ ¿Ã‚ ½Ãƒ ¯Ã‚ ¿Ã‚ ½ 14 14.2 14.6 15.4 15 14.64 I have removed the anomalies and used the average of the other four readings for that temperature to fit the Excel formula. This has given me more consistent results and should help to get a better correlation on the graph for my final readings. I have also removed the Absorption and Transmission readings from the table to make it more condensed and easier to read and evaluate. I decided that in this table only the essential figures should be kept in, the ones that I will be using to create my final graph with. Therefore I have gotten rid of the size, weight, water volume and time as these are all consistent and do not need to be present on the graph. Analysis Removing the main anomalies from the results has made the graph look more accurate and more relevant. There are smaller error bars and the results are in a better correlation. The only Results not closely corallined are those for 55à ¯Ã‚ ¿Ã‚ ½C but because these results were so varied that picking out anomalies would not work here. The line on the graph is more of a steeper gradient and would form an S shape if I were to draw a line of best fit on it. Conclusion and Background Information I can now conclude that the relationship between heat and diffusion on a beetroots membrane is that the greater the heat, the greater the rate of diffusion. This is as I expected and of no great surprise. The main reason for this would be because the greater the heat, the greater the energy the Betalain molecules would have and the more motion they would have. This would lead to more diffusing in a shorter amount of time. The cell membranes main function is to serve as a boundary between the cell and its environment. It is just like other organelles in the cell in that it serves the cell by having its own specialised jobs. In terms of beetroot the Betalain is contained within the cell membrane, if this membrane is broken or disrupted the pigment will be released. Temperature may be the cause of the disruption. High temperatures could distort the active site of the carrier, channel of gated proteins, therefore affecting the shape of the fluid mosaic model membrane which may release the betalian or other molecules held inside the beetroot. Temperature can also affect the rate at which the diffusion takes place by giving the particles more energy. I feel that this is more likely to be what caused the higher rate of diffusion rather than the disruption which was caused by cutting the beetroot up. This has been shown on the graph and in the results and I can now conclude that the higher the temperature of the water and Beetroot the higher the rate of diffusion will be over the semi permeable membrane. Evaluation The Problem has been solved and even though there were anomalies and some of the equipment was perhaps not as accurate as would have been preferred the experiment has been a success and there can be no doubt of the effect on heat on the rate of diffusion of Betalain between the membrane of a beetroot and water. There were limitations with the amount of equipment we could use and on methods we used as we only had the schools supply of equipment and only two lessons in which to collect data. The first of which and perhaps the most important of which was the water bathes. Water Bathes These were supposed to keep a level and consistent temperature throughout the duration of the experiment. This however they did not do, they did not reach the required temperatures very well and there gages often read differently to the thermometers used to back them up. Also once the required temperature or at least what the water bathes considered as the required temperature was reached, the water bathes shut themselves off. There would then be no heat or buffer to keep the temperature constant. Whilst this is a much more effective and accurate way of reaching the temperatures and conducting the experiment than using Bunsen burners or any of the other equipment the school could have provided, it was a bit disappointing that it couldnt hold its temperature. The poor precision of the water bathes could have had an effect on the data recorded. The experiments were supposed to be conducted at 25, 35, 45, 55 and 65à ¯Ã‚ ¿Ã‚ ½C but the real temperatures were from around these temperatures. This could have led to variation in the in the in the data collected as some of the error bars were quite large, for instance the changing temperatures could mean that once you returned to repeat the experiment the water bath would be at a different temperature to when you first recorded the results. Another factor affecting the difference in results could the position in the water bathe, if two different thermometers (the water bathes thermostat and the separate thermometer) are reading different temperatures then maybe the temperature isnt consistent throughout the water bathe at the same time. If one test tube was placed directly above the heater and another away from it they would have different temperatures leading to a deviance in the results. This lack of reliability may have had an effect on the conclusions as well as the results. On the first graph the error bars were clearly to large and needed editing to remove the anomalies and redo a more consistent line. The figures used for the graphs were suppose to be for the rate of reaction and to work this out the diffusion should have been constant, but if the temperatures werent constant then its probable that the diffusion wasnt either. This could not be helped though and differences although there were some anomalies were fairly consistent and showed enough reliability to be analysed, concluded and explained using Biological Knowledge.

Asias Economic Potential and Most about China

Asian countries look forward for a more favourable economic future. It is seen that the output can expand at a rate of 2 per cent every year if individual crisis is not met. With the discoveries of new resource frontiers and further development of advanced technology in source of energy and method processing, Asia cannot improve unless output grows (Atighechian et al., 2016). Under the conscious and skilful leadership, economic can change through a purposeful domestic action. Potential growth is determined by the supply of the economy. It particularly depends upon the changes in the structure of the economy like industrial employment, working-age population, share of net exports, export growth, share of foreign investment, GDP and human capital accumulation (Gillam & Siriwardena, 2013). Political landscape in Asia is evolving constantly throughout centuries. The dynamics within the regions of Asia like Japan, China, India, Singapore, etc. has ranged from vibrant multi party democrats to repressive regimes. The potential explode is contrary effecting the proliferation of cooperative multilateral mechanism to introduce peace (Atighechian et al., 2016). Many historical influences and contemporary issues have transformed Asia’s critical importance for long term U.S interests. NBR works assesses to render the in-depth analysis for policymakers and other business communities. Since Asia is affected by colonialism and imperialism, the governors retain close links with the states (Gillam & Siriwardena, 2013). As seen, China and India, Russia and Japan or North Korea and South Korea are moving towards peace treaty and greater co-operation and communication within the region of Association of Southeast Asian Nations (ASEAN). Economic progress is highly essential to sustain political vigour including the national independence (Pestle, Crowley & Weirauch, 2014). China has experienced moderate growth in 2015, at 6.5%and is now gradually projected to a medium average of 6.2 in the coming 2016-20. There is this growing recognition of opportunity cost relating to intensive economic integration (Atighechian et al., 2016). Since the global economic outlook is volatile, it faces downside risks aroused from rising oil prices, protectionism, re-alignments, and etc. Also the underutilized capacity in engineering and construction industries is met. An intensive cooperation to match this capacity could put the region on a high growth trajectory and help Asia re-emerge as a centre of gravity in the world economic category The glittering cities and bustling ports bear record of calling Asia the ‘Asian Miracle’. Despite of gains many Asian countries fall victim to economic stagnation, social unrest and confront to crucial challenges that creates an unsustainable path to prosperity. Such challenges are persistent poverty, widening corruption and growing ethnic and religious conflicts (Gillam & Siriwardena, 2013). China has reported to change in the existing law to a two child policy to help address aging issues. This law was passed as a standing committee for couples now allowing having two children. Again Bangladesh women face region’s social progress; remuneration and treatment of gender for social justice according to gender equality and labour market launched at ADB’s headquarter Manila, Philippines. Asia has clearly identified a better way to understand technology adoption trend mostly in key Asia-Pacific (APAC) markets. As a result it influenced the assessing and profiling ownership for key consumer technologies, also identifying the technological adoption barriers. It also quantified the consumer purchase adding to buying behaviour and establishing priorities from a technology point of scale (Atighechian et al., 2016). Singapore is looking forward to build a smart nation using the block chain technology thereby replacing the central registries. This will lead the way in making a trusted, tamper proof depository publishing to a common platform, regulators or other interested parties and find real time trade. Asia developing economics face serious environmental problems that threaten its future growth, food security and regional stability. Endangered species problem, air pollution, coral reefs destruction, deforestation, water security, and increased urbanization has posed like an act of pulling people out of poverty and at an expense of local environment (Gillam & Siriwardena, 2013). This is acute for Southeast Asian nations because of their economic mostly the tourism sector that depends on their natural resources.   With fast, relevant and trusted legal advice on Asia’s corporate counsel, the change of foreign investment laws and its effect has turned its attention to Asia legal markets. Asia has explored few issues over successful efforts. Few are: lack of transparency and accountability, access to justice and human rights. Japan and Turkey have seized the potential growth seeking international capital and cross-border investments within (Atighechian et al., 2016). As complex transaction with offshore connection, Asia is sees the growing demand for offshore legal services in the region. Anyway the Chinese businesses have embraced the neutrality, flexibility and structured in accessing the international capital and in financing and trading transactions. This report is all about the analyse efforts of generative sectors that articulate domestic economic development with the creation of new systems of international economic and political relations. In conclusion the trade blocks association provide analysis to potential economic and social benefits through various pathways towards free trade areas thus identifying the challenges and realising the goals. Atighechian, G., Maleki, M. R., Aryankhesal, A., & Jahangari, K. (2016). Are Macro and Micro Environment Affecting Management of Fresh Water Resources? A Case from Iran with Pestle Analysis.  Materia Socio-Medica, 28(4), 307. Gillam, S., & Siriwardena, A. N. (2013). Leadership and management for quality.  Quality in primary care,  21(4), 253-259. Oey, E., & Nitihardjo, E. C. (2016). Selecting Regional Postponement Centre Using Pestle-Ahp-Topsis Methodology: A Case Study in a Pharmaceutical Company.  Global Business Review, 0972150916656696. Pestle, W. J., Crowley, B. E., & Weirauch, M. T. (2014). Quantifying inter-laboratory variability in stable isotope analysis of ancient skeletal remains.PloS one,  9(7), e102844. Visconti, R. M. (2016). Healthcare Public-Private Partnerships in Italy: Assessing Risk Sharing and Governance Issues with Pestle and Swot Analysis. Zalengera, C., Blanchard, R. E., Eames, P. C., Juma, A. M., Chitawo, M. L., & Gondwe, K. T. (2014). Overview of the Malawi energy situation and A Pestle analysis for sustainable development of renewable energy. Renewable and Sustainable Energy Reviews,  38, 335-347.

The Trio Sonata in the Baroque Period Essay Example | Topics and Well Written Essays - 3000 words

The Trio Sonata in the Baroque Period - Essay Example Trio Sonata is an instrumental piece [consisting] of two, three, or four successive movements of different character, which has one or more melody parts, with only one player to a part [i.e., "einfach" as against Mattheson's "stark," for multiple performance of the parts; Cf. SBE 25]. Depending on the number of concertante, melody parts that it has, a sonata is described as [being] à   solo, à   due, à   trà ©, etc. Clearly, in no form of instrumental music is there a better opportunity than in the sonata to depict feelings without [the aid of] words. The symphony [and] the overture has a more fixed character. The form of a concerto seems designed more to give a skilled player a chance to be heard against the background of many instruments than to implement the depiction of violent emotions. Aside from these [forms] and the dances, which also have their special characters, there remains only the form of the sonata, which assumes [any or] all characters and every [kind of] express ion. By [means of] the sonata the composer can hope to produce a monologue through tones of melancholy, grief, sorrow, tenderness, or delight and joy; or maintain a sensitive dialogue solely through impassioned tones of similar or different qualities; or simply depict emotions [that are] violent, impetuous, and [sharply] contrasted, or light, gentle, fluent, and pleasing. To be sure, [even] the weakest composers have such goals in the making of sonatas, among the weakest [being] the Italians and those who imitate them. The sonatas of the present-day Italians are characterized by a bustle of sounds succeeding each other arbitrarily without any other purpose than to gratify the insensitive ear of the layman, [and] by sudden, fantastic transitions from the joyous to the mournful, from the pathetic to the flirtatious, without our getting what the composer wants [to say]. And if the performance of these [sonatas] engages the fancy of a few hotheads, the heart and imagination of every lis tener of taste or understanding will still remain completely untouched. A large number of easy and hard keyboard [i.e., clavichord] sonatas by our Hamburg [Emanuel] Bach show how character and expression can be brought to the sonata. The majority of these are so communicative ["sprechend"] that one believes [himself] to perceive not tones but a distinct speech, which sets and keeps in motion our imagination and feelings. Unquestionably, to create such sonatas requires much genius [and] knowledge, and an especially adaptable and alert sensibility. But they also

Democracy and New Media Article Example | Topics and Well Written Essays - 500 words

Democracy and New Media - Article Example The new media has exponentially augmented the access to information and has dramatically expanded the scope of free speech. The global flow of information has enabled people around the world to test and contrast the archaic models of civic life with the emerging trends and influences. The pivotal question in this context is that is the new media ubiquitous and if it is so, does it have the potential to contribute to the cause of democracy at a global scale? I s new media contributing to democratic values in Castro’s Cuba or in war ravaged Afghanistan? A general perusal of the history establishes beyond doubt that one or other form of media did play an essential role in the dissemination of political values and ideologies in the 20th century. Lenin’s smuggling of Iskra into Russia, nine decades ago is an apt example of the subversion of a regime through the usage of media (Leighley, 2003).

Business Plans and Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Plans and Analysis - Essay Example As such, the operability, initial investment figures, marketing scope, time to implementation, existence of external investment, effects that technological change will have on the plans, as well as an analysis of likely consumer response will all be weighed as a function of the likelihood that each plan has towards implementation and overall success. Likewise, it is worth mention that neither one of these business plans are intended to be seen as an example of either a good or a bad business plan; instead, they are to be viewed as vehicles towards understanding positive and negative components of each. Business Plan 1: http://www.businessplans.org/Momentex/Moment00.html The first business plan that this analysis will weigh relates to Momentex LLC and their proposed line of Gulp N Go products. Momentex would like to target the untapped market of vending services that are located within toll booths throughout the United States. The plan exhibits multiple strengths. Firstly, regardless of what one thinks of the business plan, it is undeniable that the proximity of the product to the customer is perfectly positioned. The second strength ties in alongside this proximity and evoke the strength of suggestion while the customer is already in the process of making a financial transaction – all of which further encourage him/her to make an impulse buy while at the toll booth. Lastly, for this proximity and these powers of suggestion during a financial transaction, the firm has very few costs associated with marketing as the product is positioned 24/7 and practically free marking takes place at the point of sale on a daily basis. With respect to the weaknesses exhibited in this plan, the first of these regards the legal impacts of commercialization of the toll booths and what this may portend with respect to state, local, cross-jurisdictional, and tax laws. In effect, a public good (roads) will now be turned into a way of further generating funding for private busi nesses. This fact in and of itself has a host of both legal and ethical dilemmas associated with it. Secondly, and perhaps most importantly, there is the issue of traffic flow. Toll booth areas are already high traffic areas that usually only exist in major metropolitan cities. As such, having tens of thousands of people each and every day pausing as to what particular snack or drink they would like to choose while others wait in the queue behind them is a recipe for compounding already tense traffic problems. Lastly, the issue of payment will need to be hashed out. With a non-uniform system of payment already existing at most toll booths, how the customer will pay for the goods becomes a primary question (Lawther, 2000). If with cash revenues will be noticeably lower as fewer and fewer people carry cash. If with the credit card will the same credit card be used to pay the toll? If with a pay-pass for high-frequency travelers will the beverages and food by debited from the same fund s that the customer has loaded on the card or will they need to be paid separately? This particular business plan could be improved by measuring the indirect effect that the sale of these goods will have on traffic patterns and wait times for other customers. If a thorough analysis is performed and it is found to adversely affect the commute in a measurable way – it is fairly obvious that the business plan should be abandoned as the negative press and aggravation it will cause will doubtless render the plan futile.

Nursing Practice Foundation Essay Example | Topics and Well Written Essays - 2250 words

Nursing Practice Foundation - Essay Example This essay approves that neatness and cleanliness can't be achieved without the total support of those who must be neat and clean. If the nursing service provider (the nurse) feels forced to behave against her or his will or beliefs, they tend to focus on the lousy way they're being treated rather than on delighting the customer. And they almost have to pass their feelings on to the patient because the service is inseparable from the (nurse) provider. The typical patient isn't pleased with poor, inadequate service or even adequate service if it's delivered by a grouch. The resulting damage to the image of the organization in such instances is expensive and wide ranging. It's also unnecessary. employees can't be empowered by management from on high. They have to accept the power offered, which means there must be something in it for them. It seems to us that, because quality is viewed by patients as including tangibles, the nursing profession itself must demand appropriate attention b e given to tangibles. As research has repeatedly indicated, professionals, whether nurses, engineers, or teachers, generally identify more closely with the profession than with the specific organization they serve. This report makes a conclusion that management should work through the nurses themselves to set customer-determined levels of tangibles for nursing. Encourage the nurses to set the metrics to close the loop, together with a process of feedback and analysis and providing incentives aligned with the agreed-upon goals. Then hold nurses accountable as a team and individually, rewarding results appropriately.

Is babbling a part of language acquisiton, or is it simply 'mouth Essay

Is babbling a part of language acquisiton, or is it simply 'mouth play' - Essay Example The sounds produced during babbling indicate that the infant is trying to communicate his emerging thought pattern and is trying to talk like adults (Oller 2000). Even though words and sentences are not part of infant babble, the sounds in babbling indicate that the infants are making effort to achieve the â€Å"level of human understanding that only language seems to provide† (Oller 2000). It has been found that the world over, the first word that children usually learn are the names of their father and mother (O’Grady 2005). Infants use the sound ‘mama’ and ‘papa’ to refer to their mother and father respectively (O’Grady 2005). Also, as words like ‘mama’, ‘dada’ and ‘papa’ are easy to pronounce, they are used by infants to indicate that they want something to be done (O’Grady 2005). For example, the infants use the sound ‘mama’ when they want to be picked, when they are hungry or when they are not feeling comfortable (O’Grady 2005). Infants use different sounds in babbling to convey different messages to their parents. The emotional bond between the parents and their infants is so strong that the parents intuitively understand the messages hidden in different sounds in babbling. They help their children to assign meaning to different noises by using these sounds themselves while talking to their children (O’Grady 2005). For example, children are taught that ‘mama’ means mother and ‘papa’ means father (O’Grady 2005). After some time, infants learn to use babbling correctly by using different sounds to mean different things (O’Grady 2005). In this way, babbling is the ‘language’ through which infants communicate with their parents. A child starts producing the cooing noises and speech-like sounds at the age of two to three months (O’Grady 2005). By the age of about 6 months, the speech-like sounds are fully

Business Plans and Analysis Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Plans and Analysis - Essay Example As such, the operability, initial investment figures, marketing scope, time to implementation, existence of external investment, effects that technological change will have on the plans, as well as an analysis of likely consumer response will all be weighed as a function of the likelihood that each plan has towards implementation and overall success. Likewise, it is worth mention that neither one of these business plans are intended to be seen as an example of either a good or a bad business plan; instead, they are to be viewed as vehicles towards understanding positive and negative components of each. Business Plan 1: http://www.businessplans.org/Momentex/Moment00.html The first business plan that this analysis will weigh relates to Momentex LLC and their proposed line of Gulp N Go products. Momentex would like to target the untapped market of vending services that are located within toll booths throughout the United States. The plan exhibits multiple strengths. Firstly, regardless of what one thinks of the business plan, it is undeniable that the proximity of the product to the customer is perfectly positioned. The second strength ties in alongside this proximity and evoke the strength of suggestion while the customer is already in the process of making a financial transaction – all of which further encourage him/her to make an impulse buy while at the toll booth. Lastly, for this proximity and these powers of suggestion during a financial transaction, the firm has very few costs associated with marketing as the product is positioned 24/7 and practically free marking takes place at the point of sale on a daily basis. With respect to the weaknesses exhibited in this plan, the first of these regards the legal impacts of commercialization of the toll booths and what this may portend with respect to state, local, cross-jurisdictional, and tax laws. In effect, a public good (roads) will now be turned into a way of further generating funding for private busi nesses. This fact in and of itself has a host of both legal and ethical dilemmas associated with it. Secondly, and perhaps most importantly, there is the issue of traffic flow. Toll booth areas are already high traffic areas that usually only exist in major metropolitan cities. As such, having tens of thousands of people each and every day pausing as to what particular snack or drink they would like to choose while others wait in the queue behind them is a recipe for compounding already tense traffic problems. Lastly, the issue of payment will need to be hashed out. With a non-uniform system of payment already existing at most toll booths, how the customer will pay for the goods becomes a primary question (Lawther, 2000). If with cash revenues will be noticeably lower as fewer and fewer people carry cash. If with the credit card will the same credit card be used to pay the toll? If with a pay-pass for high-frequency travelers will the beverages and food by debited from the same fund s that the customer has loaded on the card or will they need to be paid separately? This particular business plan could be improved by measuring the indirect effect that the sale of these goods will have on traffic patterns and wait times for other customers. If a thorough analysis is performed and it is found to adversely affect the commute in a measurable way – it is fairly obvious that the business plan should be abandoned as the negative press and aggravation it will cause will doubtless render the plan futile.

Is babbling a part of language acquisiton, or is it simply 'mouth Essay

Is babbling a part of language acquisiton, or is it simply 'mouth play' - Essay Example The sounds produced during babbling indicate that the infant is trying to communicate his emerging thought pattern and is trying to talk like adults (Oller 2000). Even though words and sentences are not part of infant babble, the sounds in babbling indicate that the infants are making effort to achieve the â€Å"level of human understanding that only language seems to provide† (Oller 2000). It has been found that the world over, the first word that children usually learn are the names of their father and mother (O’Grady 2005). Infants use the sound ‘mama’ and ‘papa’ to refer to their mother and father respectively (O’Grady 2005). Also, as words like ‘mama’, ‘dada’ and ‘papa’ are easy to pronounce, they are used by infants to indicate that they want something to be done (O’Grady 2005). For example, the infants use the sound ‘mama’ when they want to be picked, when they are hungry or when they are not feeling comfortable (O’Grady 2005). Infants use different sounds in babbling to convey different messages to their parents. The emotional bond between the parents and their infants is so strong that the parents intuitively understand the messages hidden in different sounds in babbling. They help their children to assign meaning to different noises by using these sounds themselves while talking to their children (O’Grady 2005). For example, children are taught that ‘mama’ means mother and ‘papa’ means father (O’Grady 2005). After some time, infants learn to use babbling correctly by using different sounds to mean different things (O’Grady 2005). In this way, babbling is the ‘language’ through which infants communicate with their parents. A child starts producing the cooing noises and speech-like sounds at the age of two to three months (O’Grady 2005). By the age of about 6 months, the speech-like sounds are fully

Humanistic Theories of Organizations Essay Example for Free

Humanistic Theories of Organizations Essay The relationship between the â€Å"boss† and the employee is an important one indeed. It is a relationship that can make or brake an organization. While classical theorist such as Fredrick Taylor (Scientific Management Theory), Henri Fayol (Administrative Theory) and Max Weber (Theory of Bureaucracy) (Modaff, Butler, Dewine 2012 p26.) emphasized the literal structure of an organization; i.e. worker productivity, chain of command and preserving organizational authority, they were not too concerned with an organizations social structure. However, â€Å"Human Relations Theory† (Modaff, Butler, Dewine 2012 p43. ) builds more on an organizations social structure suggesting that an organization can benefit greatly from a positive social relationship between its supervisors and its employees. It is clear that there is a positive connection between â€Å"authentic leadership and employee voice behavior† (Hsin-Hua Hsiung 2012). Authentic Leadership, Employee Voice Behavior the Hawthorne Studies Hsin-Hua Hsiung (2012) quoting Walumbwa et al. 2008, p. 94 writes that â€Å"Authentic Leadership† refers to ‘‘a pattern of leader behavior that draws upon and promotes both positive psychological capacities and a positive ethical climate, to foster greater self-awareness, an internalized moral perspective, balanced processing of information, and relational transparency on the part of leaders working with followers, fostering positive self-development’’. In the referred to article Authentic Leadership and Employee Voice Behavior: A Multi-Level Psychological Process (Hsin-Hua Hsiung 2012) the author discusses an investigative study of the â€Å"psychological process of how authentic leadership affects employee voice†. He suggests that the â€Å"theoretical model† of the study proposes that positive mood of the employees and, what he terms, the â€Å"leader–member exchange† or LMX quality mediate the relationship between authentic leadership and voice behavior, while the procedural justice climate moderates the mediation effects of positive mood and LMX quality (Hsin-Hua Hsiung 2012). This study ultimately revealed â€Å"the cross-level effects of authentic leadership†, and provided practical suggestions to assist employees expressing themselves and their opinions in the organization (Hsin-Hua Hsiung 2012). Ironically, the Hawthorne Studies (Mayo, Roethlisberger Dickson 1939) in human relations had a similar conclusion. Among other implications these studies (Illumination, Relay Assembly Test Room, the Interviewing Program and Wiring Room Studies) collectively proposed that supervisors â€Å"pay attention to your workers to increase their satisfaction and productivityà ¢â‚¬  (Modaff, Butler, Dewine 2012 p). Conclusion, Strengths and Weaknesses In conclusion, the article in my opinion was a fair explanation of a study that concluded that there are positive implications for social interaction between supervisors and employees. The strength and weakness of the article is the authors supporting research material. While he quotes several researchers and documents to validate his findings and his theory is supported by what the author terms â€Å"multi-level data from 70 workgroups of a real estate agent company in Taiwan†, he failed to research or mention the Human Relation Theory or the Hawthorne Studies (Mayo, Roethlisberger Dickson 1939) which in my opinion would have further strengthened theory. References: Hsiung, H. H. (2012). Authentic leadership and employee voice behavior: A multi-level psychological process. . Journal of business ethics, 107 (3), 349-361. doi: 10.1007/s10551-011-1043-2 Modaff, D. P., Butler, J. A., Dewine, S. (2012). Organizational communication: foundations, challenges, and misunderstandings. (3rd ed.). Glenview Illinois: Pearson

Tata operates

Tata operates Introduction Tata operates over 96 companies in 7 sectors which are: information technology, communications, engineering, material, service, consumer product and chemicals. This company was founded in late 18th century in India in British rule. It has been facing problems ever since, although it turn out to be India’s largest company with revenues equivalent to nations 3.2% nations GDP in 2007. Tata International came into existence in 1962, and it has evolved into an international company with turnover more than 850 million$ in 2006-07. This company has taken over various other sectors of business adding more responsibility to the stake-holders. Here we will discuss the problems faced by Tata in United Kingdom and there PESTEL and PORTAL analysis, issues relating to Marco-environment like Political, Economical, Social, Technological, Environment and Legal. â€Å"In dynamic environment where the external situation is continually changing this analysis would be carried out regularly† (Roger Lewis, 2005). The model of the Five Competitive Forces was developed by Michael E. Porter in his book â€Å"Competitive Strategy: Techniques for Analyzing Industries and Competitors† in 1980. The five forces as describe in his book are bargaining power suppliers, Bargaining power of customers, threat of new entrants, threat of substitute and competitive rivalry between existing players. When a company enters a new market they have set a certain goals and ambitions, they first segment the market on the basis of demography, political, environmental, socio cultural, economical and geographical. Whenever any company goes overseas it needs do proper research and see if the structural fit is possible. They should also consider the macro –environment and then decide what strategies they want to adopt and which will be the best to survive. Tata has six sectors of business in United Kingdom, which are Engineering, Consumer products, Services, Information system and communications, Chemicals and Material. Tata has widely spread business, which went on acquiring many companies in United Kingdom. Under the guidance of Ratan Tata these companies have done exceedingly well, however due to financial crisis last year its profits fell from 10.1bn rupees ($214m;  £133m) in the year to the end of March, down from 20.29bn rupees a year earlier. One of the recent achievements was to present the world’s cheapest car within 2000$ which Ratan had promised to world, although it’s having problems in setting up an industry for this car. PESTEL analysis of Tata in U.K. â€Å"Organisation’s performance and effectiveness will be dependent upon the successful management of the opportunities, challenges and risk presented by changes in the external environment† Management and organisational behaviour by Laurie J. Mullins. Political problems faced by Tata in United Kingdom The political environment in United Kingdom is quite stable and much more organised than any other countries. The only problem that the firm may face is the high tax rates in this country. Which makes it more expensive as the raw material increases the cost of productions also goes up automatically and this is the reason why many firms stay out of United Kingdom. There are also some policies by the labour contract to avoid exploitation of labour which makes this country much more expensive The famous incident is Tata Nano project in west Bengal which had to be shifted due to the political pressure and there were riots and big problems. So this plant had to shift at different region finally it was decide to Gujarat. Ratan Tata had promised the world that it would be available next year for the common man. This was not happening because of this political problem. This car was also going to be exported to UK. As the production process didn’t start the other thing got to be delayed. This is how one country’s political problem affects the whole manufacturing as well as the sales of a company. Today in financial crises every government is under tremendous pressure for the lack of investment and increasing unemployment. Jaguar Land Rover (JLR), Tatas UK-based car maker beset by recession and falling sales, wants the Government to act as guarantor to underwrite a  £340m loan on offer from the European Investment Bank, but the Government is stalling. It also wants Labour to encourage banks to advance it loans worth  £400m â€Å"Tata Motors executives will warn Business Secretary Lord Mendelssohn that they will scrap plans to build electric cars in the UK if it does not receive a 10 million pound loan soon†. After launching the project â€Å"low carbon industrial strategy† by Lord Mendelssohn Tata showed a great deal of interest and decided to build electric cars and applied for 10 million pounds loan. The firm secured 292 million pound loan from the European Investment Bank in April, but this needs to be guaranteed by the British Government and the two sides still cannot reach agreement on the conditions, the paper reports. (ANI) Economical Problems faced by Tata in United Kingdom Corus was really in big financial crisis before and it was in argument. UK government was ready to help this steel company and it would have followed the aluminium business which went to close for shut down. A rescue package was being prepared by the government for the bail out of the Corus. The attempt was made to bail out of this crisis as this government intervention comes there is added pressure on the managing director. Sir Brian Muffed stepped down of the post. So Corus had planned to raze 543 £millon to get out of this crisis by selling the aluminium business in Dutch and this was ruled out by the court. Off course taking over an in loss company would have been difficult and also get approval from all the stake holders. Tata was eager to become world’s 5th largest steel producing company. Tata steel borrowed 1billon $ form state bank of India, with this finance Tata injected 250  £ million into Corus much more than they anticipated. The real problem of Corus was about its finance so it had to merge with an external company. There were many problems after Tata took over the Corus and many disagreed with this design of Ratan Tata but it said that â€Å"the need for steel in this world will never will be over and it will go on rising endlessly as more and more sky scrapers are being build more new constructions are being developed and new dams are being constructed the need for steel will rise and we need to produce†. Of course this is proving to be wrong as the finical crises raise the largest steel consumer China cut the down the consumption but it’s never know what may happen. According to reports Tata is planning to raze 2 £ billion pounds as it tries to cope up with the collapse of its core business and looks for the ways to salvage the acquisition such as 1.5  £ billion Ford Marques and Corus, the British steel maker bought for 6.7 £ billion nearly 2 years ago. Tata faces tremendous pressure because of the money borrowed for foreign acquisitions thanks to economic turn down and fall for the demand of their product. Tata motors needs to repay 3 £ billion bridge loan which they borrowed for JLV acquisition. Sociological problems faced by Tata in United Kingdom Every International company faces socio-cultural problems, proper research to overcome this problem is necessary. Geographically we are divided into different continents and every country has its own cultural, according to this the company’s has to adjust and make some changes to their approach. In Corus there were mixed reactions like ,Paul Hoyt who works at defender line in land rover said that â€Å"the workers were told about this deal in three minutes just before the deal was about to be confirmed. There were only leaflets and CD’s distributed about the company about Tata Company but nothing about actual sales†. Mr. Hoyt was happy to retain his job but for how long. Johanna Nichols who works at assembly line said that, â€Å"I just hope we don’t get stitched up again†. Another worker who was working for 20 years in this company described this as â€Å"good move†. Jaguar on other hand is planning to shut down a factory and stop the production for X-type cars. This move will cost 300 job cuts while trying to adjust with changing economy, where it reported a loss of 521.8$ million in 2008-2009. Tata motors have also announced to export Tata Nano in United Kingdom with some minor changes according to the rules and regulations of the country. Tata in general has to look at the boarder view at the socio cultural changes from its home country as in India is a developing nation the labour laws are not so perfectly followed. There are lots of changes in cultural like Demographic, lifestyle patterns changes, attitude towards issues like education and corporate social responsibility and ethnic and religious matters. There also been reports of cultural clashes in Tata led Nextel in South Africa between South African Indian staff and those brought from India by Tata Communications. This was denied later on by Windily Zoà «, Nextel executive head for corporate communications and branding Technological problems faced by Tata in United Kingdom. Tata has always looked positively towards technology and has invested billions of pounds for it. Tata’s led Corus and jaguar land rover are one of the most technical advance factories. Tata invests around 35% of its total profits in RD which is by far more that its competitors. Tata consultancy service (TCL) has tied up with CISCO for technology labs in India. The lab will also allowCiscoandTCSto illustrate proofs of concepts, and IT and networking methodologies for client-specific business processes. The Pune factory in India for Tata motors is more emphasised on human hand rather than robotic arms, Ratan Tata believes that the labour in India is cheap and investing more on robotic arms will push more individuals on unemployment scale. The brand new factory being set up for Tata nano in Gujarat is more technically advance to meet its demand. Tata in UK did not face any technical problems as such but there are plenty of threats that may cause these problems. As this is a more technically developed country the infrastructure available is much more advance and stable then India. As Tata telecom is ready to invest 500$ US dollars it future technology of WiMax, 4G, Wireless broadband in India. It recently formed joint venture with Boeing with investment of over 500$ million for defence-related aerospace component work in India for export to Boeing and its international customers. Tata motors European technical centre (TMETC) brought up for RD a purpose which is steadily taking Tata motors towards achieving global standards. Legal obligations faced by Tata in United Kingdom The political environment of United Kingdom is very stable and well structured. The laws and trading policies are well developed which give minimum exploitation to labours and customers. Tata comes from India where the legal environment is not so stable and the regulatory bodies are incapable to enforce laws. The British health and safety laws for the better conditions of workers are the most strong and predominant On June 30th 2009 Gordan Brown meet chairmen of Corus about the 2000 job cuts as the steel industry faces a major economic turn down. He agreed that government has already offered  £5 million pounds to help with training support across Corus sites. Buying over Land Rover and Jaguar for 2.3$ billions Tata was under tremendous pressure as there were mixed reactions from all Britain. Plenty feared about devaluation by Indian brand and suggested government to take control of Jaguar brand, as it symbolises best of British. There were no real legal or political problems faced by this company in United Kingdom. There were some MPs who did not like an Indian brand taking over British Companies. India has the second largest investment from Asia with 75 projects in 2007-07. The future changes to be expected in the legislation are mostly based on the environment effect and the green house effect on our earth. Environmental problems faced by Tata in United Kingdom Today in the ever changing environment there is lot of pressure on every industry to cut down there green house gases and cut the pollution to minimum. As the climate change is a major problem in front of humans, the changes in the basic system of industrialization is necessary. The Tata group has a set of explicit guidelines on environmental and ecological issues, and a broad range of policies aimed at helping Tata companies protect, conserve and restore our natural resources. Tata group is facing up to the challenge of climate change and making it integral to its processes. Coordinating and directing the climate change efforts of the groups companies are some of the senior-most Tata leaders. It is quite clear that the major pollution is caused by automobile industry and other commodities. Tata has its share of problems in this sector as it launched the new product Tata nano the low price car which is also to be sold in the European market by nano europa. Professor Lucas Reinders, Amsterdam Universitys professor of the environment, is very concerned: This car will offer an attractive alternative to people who rely on Indias poor public transport or who ride cycles or motorbikes on its dangerous roads. Therefore, I think theres a good chance a huge number of the cars will be sold. Professor Reinders however has different views about this car and says that even though nano is clean then motor bikes, it still drinks more fuel than motor bikes. Jaguar and land rover in UK have a different story, which is asking for more investment to meet the fuel-economy regulation in EU. LandRoverdoesn’t have a single model that comes near the EUs proposed 120g/km CO2 fleet average emissions rating, let alone an entire fleet averaging this, while Jaguar’s emissions levels are only marginally better. Corus Consulting offers a comprehensive range of environmental services which are applicable to many heavy and light industries through a number of Environmental Groups established by Corus in both the Netherlands and the UK. In all, Corus Consulting can call upon the expertise of around 120 environmental specialists within the Corus Group. Additionally The Corus Group of companies has developed numerous unique and innovative techniques used in the field of environmental practices which are used to enhance and benefit the services offered. Portal’s Five Forces for Tata Bargaining power of suppliers Bargaining power is the ability to set the prices according to changing conditions. The more concentrated and controlled the supply is the more monopolistic it is. In a truly competitive market, no one supplier can set the prices. The choice of supplier may affect every department of company directly and indirectly The fear that the production of jaguar and Land Rover can leave Midland, it is estimated that up to 90% of the suppliers in Midland employing around 15,000 people, make parts directly or indirectly for Jaguars Castle Bromwich Plant in Birmingham and Land Rover in Solihull. Corus Purchases include iron ore and coal, alloys, refractories, rolls, and paint, as well as a whole range of other goods and services. Corus expects their suppliers to be comply with law and regulation standards, appropriate health and safety standards, appropriate quality, appropriate environmental standards, financial safety, reliable supply and competitive prices. These are not unusual demands and in fact every company expects the same and demands the similar choices. Bargaining power of customer Similarly, the bargaining power of customers determines how much customers can impose pressure on margins and volumes. Customers bargaining power is likely to be high when customers buy large volume of sales; the supplying industry comprises a large number of small operations, supply industry operates with high cost. Sales for jaguar and land rover have decreased over the year and past few months it has registered loss due to decrement in sales. The table below shows us the sales of past few years and how it has decreased over the years. Jaguar Sales Land Rover Sales Sales Year 41,046 2003 41,401 2004 43,769 2005 42,793 2006 Sales Year 29,240 2003 32,535 2004 26,328 2005 23,165 2006 Threat of new entrant It’s not only the existing players in an industry pose threat to each other; a new entrant can also affect the competition. The easier it is for a new firm to enter in a business, the more cut-throat competition there will be. Factors like Government Restrictions and legislations, Patents, High Entry Cost, Existing loyalty to major brands. Tata does not hold such risk but it may have risk against new high prices and also government restrictions. As the raw material prices rise so does the cost of production, this may affect the sales and the profit margin of the company. Tata’s Taj hotels may have a threat for new hotels, although they have enough competitions already. The dream project Nano is also going to face a competition as Nissan- Renault are developing a new product similar to Nano with Bajaj the biggest two wheeler company in India . Threat of substitute of Product Substitute refers to the change of taste of customers, the threat that customer will switch to a new of a substitute product for e.g. If Tata tea (Tetley) increase their price it is quite possible that their customer might switch to coffee or a cheaper brand. â€Å"The international steel shortage and subsequent price increases have led to the manufacture of fibreglass gratings as an alternative to steel grating† says Fibreglass Grating Company MDJay Behrmann. Steel needs high costs of steel installations and maintenance, frequent replacement and steels susceptibility to corrosion and rust, alternatives to steel are being sought. Tata motors also face a major threat as the fuel crises rise and demand goes on rising, the quest to search for new or alternative source of fuel goes up. The new hybrid cars and electric cars seem to be solution for time being. There are major research labs set up by competitors to overcome this problem Tata somewhere seems to be left behind. Competitors with Industry This is the competition between the existing firms in the same sector of industry the most common example is coca cola and PepsiCo. Tata has big set of rivals in each sector of its business and it adds to change in strategies, prices, structure and finance. The competitors for Tata steel (Corus) is Arcelor Mittal, Nippon Steel (Japan), JFE (Japan), POSCO (China), these are some of the major steel producing companies in world and they stand before Corus in production bases and impose a major threat to Corus. Tata motors on other hands has major problems because in this financial crisis it has imposed a major loss of around 383$ millions. Companies like BMW, Mercedes, Toyota and Honda are major threat to Jaguar as we have seen the sales has decreased over the years and after Tata took over the company there was a big decline. The competitors impose a huge pressure on the pricing on the product and denser the competition more price effective the customer is. Conclusion Tata one of the leading company’s of India is facing some major problems due to credit crunch. Although it is in FTSE 100 it has done excellent in taking over some of the major companies and can look forward to get long term benefits. After doing the PESTEL analysis i suggest considering the economic problem which could be the major problem for the company. After analysing the Portal’s 5 forces i see a major threat from the rivalry with in Industry. Tata has a long way to go before if finally achieves its ambitions and the external factors or Macro Environment factors won’t make it easier. Bibliography Global shift: mapping the changing contours of the world economy / Peter Dicken, 2007 (page no. 57-58). Management and organisational behaviour By Laurie J. Mullins (page no 256-259) http://business.timesonline.co.uk/tol/business/markets/india/ visited (06-06-2009) http://uk.tata.com/ visited (08-06-2009) http://www.independent.co.uk/news/business/analysis-and-features/ visited (12-07-2009) http://www.corusgroup.com/en/ visited (12-07-2009) http://en.wikipedia.org/wiki/International_business visited (13-07-2009) http://blog.taragana.com/n/tata-says-uk-job-cuts-likely-at-jaguar-land-rover-93565/ Visited (13-07-2009) http://news.bbc.co.uk/1/hi/business/8074231.stm visited (14-07-2009) http://www.marketingminefield.co.uk/marketing-plan/pestle-analysis.html visited (14-07-2009) http://www.telegraph.co.uk/finance/comment/damianreece/5297599/Labours-cold-hearted-treatment-of-Tata-could-be-costly-to-UK-trade.html visited (16-07-2009) http://blog.taragana.com/n/tata-led-neotel-denies-problems-between-indian-south-african-staff-76091/ visited (16-07-2009) http://blog.taragana.com/n/tata-to-scrap-uk-electric-cars-project-if-10-mn-pound-loan-is-delayed-114007/ visited (16-07-2009) http://ukinindia.fco.gov.uk/en/working-with-india/india-uk-relations/ visited (18-07-2009) http://www.marketsmonitor.com/Indian-Automobile-Sector-A-Booming-Market-Report/IM526.htm visited (19-07-2009) http://www.researchconnect.com/downloadreport.asp?RepID=23987 visited (21-07-2009)

The Character of Mrs. Mallard in The Story of an Hour by Kate Chopin Es

The Character of Mrs. Mallard in The Story of an Hour by Kate Chopin In "The story of an Hour," Kate Chopin reveals the complex character, Mrs. Mallard, In a most unusual manner. THe reader is led to believe that her husband has been killed in a railway accident. The other characters in the story are worried about how to break the news to her; they know whe suffers from a heart condition, and they fear for her health. On the surface, the story appears to be about how Mrs. Mallard deals with the news of the death of her husband. On a deeper level, however, the story is about the feeling of intense joy that Mrs. Mallard experiences when she realizes that she is free from the influences of her husband and the consequences of finding out that her new-found freedom is not to be. At First, Mrs. Mallard seems to be genuinely affected by her grief: "She wept ar once, with sudden, wild abandonment....When the storm of grief had spent itself she went away to her room alone. SHe would have no one follow her". At this point in the story, the reader is abl e to look into the mind of Mr...

Campus in the Sky :: Personal Narrative Education College Essays

Campus in the Sky When I was 18 I moved out of my parent's house into what most would consider a small two bedroom apartment with a friend. To me it was a kingly palace because it was mine. A dishwasher that didn't work, a room so small that my bed barely fit, and bathroom I had trouble turning around in without running into a wall. Still, it was my own, and that was all that mattered. I worked a 9-5 job, scraping every penny to get by. It took two years for me to realize that there had to be something better. I wanted a better life, a better education, and a job that would not just pay my bills, but give me mental satisfaction as well. It was then, at the age of 20 that I decided to pack my bags and get an education. I considered it a new start to my life and enrolled at Fort Lewis College in Durango, Colorado. I had never lived outside of the Denver Metro area and I wasn't sure what to expect. I read all the materials from the college, all the pamphlets, and did as much research about the town as I could. The college was nicknamed, â€Å"The Campus in the Sky,† and the pictures showed a sprawling campus set atop a golden mountain with forests all around. So, with a bit of fear and a great deal of excitement, I packed my bags, loaded my truck and set off for a small mountain town where my life would be reborn. I started heading south and two hours after leaving home I began to wonder what I had gotten myself into. It was a bright Saturday morning in August and the heat of the summer absorbing into the dark interior of my truck left me sweltering. Trying to save money, I dared not turn on the air conditioning. The remnants of my former life were packed into boxes that filled every open space of my oven on wheels. After passing Colorado Springs, I was met with open land on either side as far as I could see. There was nothing but flat prairie on either side with an occasional road aptly named â€Å"Boondocks,† or â€Å"Dead End Road,† veering off east or west. Seeing those names nearly made me turn back. â€Å"Where am I going, and why?† I thought to myself. Campus in the Sky :: Personal Narrative Education College Essays Campus in the Sky When I was 18 I moved out of my parent's house into what most would consider a small two bedroom apartment with a friend. To me it was a kingly palace because it was mine. A dishwasher that didn't work, a room so small that my bed barely fit, and bathroom I had trouble turning around in without running into a wall. Still, it was my own, and that was all that mattered. I worked a 9-5 job, scraping every penny to get by. It took two years for me to realize that there had to be something better. I wanted a better life, a better education, and a job that would not just pay my bills, but give me mental satisfaction as well. It was then, at the age of 20 that I decided to pack my bags and get an education. I considered it a new start to my life and enrolled at Fort Lewis College in Durango, Colorado. I had never lived outside of the Denver Metro area and I wasn't sure what to expect. I read all the materials from the college, all the pamphlets, and did as much research about the town as I could. The college was nicknamed, â€Å"The Campus in the Sky,† and the pictures showed a sprawling campus set atop a golden mountain with forests all around. So, with a bit of fear and a great deal of excitement, I packed my bags, loaded my truck and set off for a small mountain town where my life would be reborn. I started heading south and two hours after leaving home I began to wonder what I had gotten myself into. It was a bright Saturday morning in August and the heat of the summer absorbing into the dark interior of my truck left me sweltering. Trying to save money, I dared not turn on the air conditioning. The remnants of my former life were packed into boxes that filled every open space of my oven on wheels. After passing Colorado Springs, I was met with open land on either side as far as I could see. There was nothing but flat prairie on either side with an occasional road aptly named â€Å"Boondocks,† or â€Å"Dead End Road,† veering off east or west. Seeing those names nearly made me turn back. â€Å"Where am I going, and why?† I thought to myself.